Selena is a creative with four years of experience growing design and lifestyle brands through integrated marketing strategy, content creation, and distinctive copy.

Her interdisciplinary approach, combining marketing expertise with her eye for interior styling and photography, allows her to craft cohesive visual narratives of a brand from concept to execution.

Selena is seeking a marketing role within the design, hospitality, or lifestyle space to build lasting brand experiences.

A woman wearing a beige trench coat, white pants, and yellow shoes standing against a white brick wall.
Black and white photo of a mountain range with visible cliffs, with a line of parked cars in front and a digital clock displaying '34 1:26' in the lower right corner.
A desert scene showing a beige building with barred windows, cacti, leafless trees, and palm trees in the background, with a rusty barrel in the foreground.

About

Selena brings 4 years of marketing experience cultivating authentic brand voice and identity across social platforms. She specializes in shaping brands through pivotal moments, from early-stage launches to repositioning and reinvention.

She believes design should bring people closer to each other, to nature, and to purpose. Selena is driven to create content that celebrates this responsibility—merging her background in environmental science and marketing with a deep love of art and culture to showcase brands that are people-first, nature-forward, and community-rooted.

SOCIAL

FloDesk

Google Business + Analytics

Pinterest

Sprout Social (LinkedIn and Instagram)

Squarespace

MetaAds

DESIGN + CREATIVE

Adobe InDesign—Intermediate

Adobe Photoshop—Intermediate

Capcut

Canva

Figma—Intermediate

Framer—Intermediate

PROJECT MANAGEMENT

Asana

Airtable

Buffer

Deltek Vantagepoint

Google Suite

Monday.com

Miro

Microsoft Office Suite (Excel, Powerpoint, Word)

Notion

Open Asset

Studio Designer

Carousel Posts

Portfolio

Project Reveal Reel

Photoshoot BTS Reel

ADDITIONAL REEL EXAMPLES

Brand Impact

Imparfait Design Studio

Challenge: Launch a new residential interior design studio in competitive markets (Chicago, Miami/South Florida, Western Michigan) and build brand awareness on socials from zero followers.

Strategy:

  • Established consistent content calendar showcasing the studio's signature blend of hospitality-inspired design, vintage details, and patina

  • Developed narrative-driven content highlighting design philosophy, project processes, and firm differentiators

  • Amplified top-performing organic posts through targeted Instagram ads to expand reach beyond existing followers

  • Implemented proactive community management to engage potential clients and industry peers

Results:

  • 10,000 followers in year one using paid and organic content

  • 43,000 impressions per month

  • 2% consumer engagement rate

  • 10,000 video views per month

Collage of nine interior and exterior spaces: living rooms, a kitchen, a bathroom, a dining area, outdoor patio, entryway, and bedroom, showcasing modern and cozy home decor.

KitchenLab Interiors

Challenge: Build momentum for an established kitchen-focused design firm's social media presence to drive engagement and reach within the Chicago and suburban markets, converting followers into qualified leads.

Strategy:

  • Refreshed content strategy with elevated visual storytelling and behind-the-scenes access to active projects

  • Increased posting frequency with strategic mix of project reveals, design process content, and trend commentary

  • Deployed targeted paid campaigns to reach Chicago-area homeowners and design enthusiasts

  • Enhanced community engagement to strengthen relationships with existing followers and attract new audience

Results:

  • 4,000 additional followers after 10 months using paid and organic strategy

  • 20,000 impressions per month

  • 30% increase in engagement rate

  • 8,000 video views per month

Content Writing

A dining nook with a black wooden table, a brown vase with flowers, black and chrome chairs, a beige bench, framed abstract art on the white wall, a wall-mounted sconce, and stained glass windows at the top letting in natural light.

PROJECT GREENVIEW WRITEUP

“Imparfait's objective was to de-suburbanize this relatively new, builder grade home, and transform it into a sophisticated, yet kid-friendly space. It being their second project with Imparfait, this couple was very hands off - trusting in the team's expertise and building off the collaboration of their first home. The kitchen posed the biggest challenge, with the original layout being counterintuitive and having minimal seating. By turning the island parallel to the range wall, the kitchen became its own defined space away from the family room. Imparfait also enclosed the back porch to build a mudroom, and reversed the stairs originally used to enter the home to now go into the basement, allowing for a tiny walk-in bar. Lots of traditional and vintage touches were added to the space, including a glamorous 70’s mirror top coffee table, Surrealist art, gorgeous marble side tables, and a luxurious burl-wood console. This spirited couple is now able to enjoy their urbane and sexy home with their growing kids, without compromising any of the style.”

Design by Imparfait Design Studio, Photography by Marta Perez

A corner of a room with a round table, two upholstered chairs, a black marble-based lamp with a white lampshade, a vase with flowers, a stack of books, a framed landscape picture on the wall, and cream-colored curtains.

PROJECT MAGNOLIA WRITEUP

“Imparfait’s creative director, Rebekah Zaveloff, met her match designing for this family of six. The basic floor plan for the kitchen and addition of this home was already drawn, the architects adding on as much as permitted with the earthquake requirements and building into the side of Mount Tamalpais. However, this couple really wanted to create something special, something that paid homage to the Victorian era home’s quirks and asymmetry. Imparfait was just the right fit. Adding everything they needed into this home (i.e. command center, mudroom, laundry room, powder room, coffee center, side entrance, butler's pantry) was a space-planning feat. After the foundations were in place, it was time for all the embellishments —matching arches, crown molding, arched doors, vintage newel posts, leaded glass, and a new marble fireplace surround. With a client that often asked, ‘what more can we do?’, it was easy to imbue this home with an abundance of character and detail.”

Design by Imparfait Design Studio, Photography by Alana Hale

Dining area with a round marble table, four wooden chairs with cushions, a green sofa, and a large window with sheer curtains in a well-lit living room.

PROJECT OAK WRITEUP

“These clients were downsizing, looking for a more manageable residence after the kids flew the nest. They happened upon a quaint home, designed by renowned architects Barancik and Conte, that had the same owner since it was built in the 70s. The home was quite a time capsule and standalone from the surrounding suburban counterparts. Imparfait explored the idea of maintaining the dark, moody aesthetic of its design, but ultimately opted for something lighter, more refined, and inviting. This renovation included a complete reconfiguration of the kitchen, primary bedroom, primary bathroom, closet, and small study. In order to make the lower level feel more finished, the design team enclosed the laundry room and added in wood floors, a Murphy bed for guests, another office space, and a beautiful powder room where there was previous wine storage. In tribute to mid-century modern design, Imparfait incorporated nuanced elements such as grasscloth wallpaper, fluted walls, dark velvets, and brass finishes.”

Design by Imparfait Design Studio, Photography by Marta Perez

Services

Marketing

Expertise in growing brands through integrated marketing, paid and organic content strategy, community engagement, email marketing, search engine optimization, blog writing, and digital and print collateral design.

A view into a bathroom or dressing room with a navy blue vanity, white marble countertop, and a decorative vase with pink flowers.

Propstyling

Sourcing and styling props, including florals, textiles, and decorative objects for photoshoots, ensuring cohesive visual narratives that reinforce brand aesthetic and resonate with target clients.

Interior of a living room featuring a green sofa with pillows, a round wooden dining table with chairs, decorative items on the table, large window with white curtains, and a large framed painting on the wall.

Photography

Capturing the texture of landscapes and built environments—favoring natural light and layered compositions, often exploring themes of elevation, weathered architecture, and the relationship between communities and their terrain.

A construction site with a temporary wooden fence, metal scaffolding, and plant growth, located on a cobblestone street with a pink and rocky hill in the background. There is a sign that says "Lisboa" with an anchor symbol.

Contact

Let’s connect.

Whether you're looking to collaborate on a creative project, or explore how strategic marketing can amplify your brand, I'd love to hear from you.

Black and white photo of mountain range with rocky peaks, some small buildings or houses at the base, and trees in the foreground.
People riding horses and a dog walking on a dirt path at night towards a rocky hill with a large illuminated cross on top, under a dark blue sky.